Build products your customers actually love
Your customer research is scattered across docs, spreadsheets, and Slack threads. Your personas are stale. ProductPeople brings it all together into living personas that evolve as you learn.
The problem with speed
Everyone's building faster. Few are building the right thing.
"Ship it faster"
AI tools promise 10x speed. You can generate code, designs, and copy in minutes. The pressure to ship has never been higher.
"But do customers want it?"
You're shipping faster than ever. But your customer understanding is stuck in Q1. Personas age overnight. Research sits in docs no one reads.
"Expensive mistakes, faster"
Building the wrong thing at 10x speed just means you'll fail 10x faster. Understanding customers isn't a luxury—it's survival.
Built for you
We made personas for our customers—using ProductPeople. Here's what they look like.
Product Manager
Priya Sharma
Research scattered across tools
Startup Founder
Marcus Chen
Building on gut feelings
UX Researcher
Elena Rodriguez
Insights stuck in documents
Agency Strategist
Jordan Williams
Every client starts from zero
CPO
David Park
Executives making blind bets
Customer Success Lead
Sarah Mitchell
Customer insights siloed in CS
Product Manager
Priya Sharma @ Series B SaaS
“I need clarity, not more data.”
Goals
- •Align team on customer priorities
- •Ship features that move metrics
- •Build credibility with leadership
Frustrations
- •Research scattered across tools
- •Stakeholders question PM decisions
- •"We think" instead of "We know"
Behaviors
- •Reads 10+ customer calls per week
- •Maintains personal "customer brain" doc
- •Champions customer voice in roadmap
Why ProductPeople
- →One home for all research
- →AI extracts insights automatically
- →Living personas she can share
Personas worth presenting. They auto-update with new research, answer your questions, and look beautiful enough to share with stakeholders.
Two zones. One truth.
ProductPeople separates exploration from execution—so you can think clearly at every stage.
Discovery Zone
Import research • Extract insights • Build personas
A warm, exploratory space where customer understanding takes shape. Upload research documents, let AI extract insights, and synthesize them into living personas.
Interactive preview coming soon
Continuous Discovery
The complete feedback loop
From raw research to shipped features and back again. ProductPeople creates a continuous cycle of learning that compounds over time.
Research
Import from anywhere
Insights
AI extracts meaning
Personas
Living customer models
Problems
Map to solutions
Roadmap
Push to PM tools
Feedback
Learn and repeat
Deep Understanding
Go beyond surface-level
Most teams know their customers exist. Few truly understand them. These capabilities help you see what others miss.
Needs Framework
Understand what customers need vs want vs love. Map needs to the Kano model to prioritize what actually moves the needle.
Learn morePersona Probing
Ask your personas questions and get AI-synthesized responses. Interview at scale without scheduling more calls.
Learn moreKnowledge Gaps
See where your understanding is thin. Visual indicators show which personas, stages, or topics need fresh research.
Learn moreFrom Discovery to Delivery
Research that ships
Your customer research doesn't stay siloed in another tool. ProductPeople creates a complete handoff—validated problems become prioritized work items in your PM tools.
- Prioritize problems in Solution Space
- Connect needs to roadmap items
- Push directly to your PM tool of choice
- Track coverage as you ship
Push to roadmap
Validated problems → Work items
Problem
"Users struggle to import existing research"
Your customers aren't the
same shape.
Stop treating them like they are. Start understanding who you're really building for.
Get Started Free