Simple, transparent pricing
Start free. Scale when you're ready. No surprises.
Free
Get started with basic features
- Create personas
- Upload documents
- AI insight extraction
- 1 product space
Pro
For growing teams and serious research
- Everything in Free
- AI persona enrichment
- PDF export
- Team collaboration (5 members)
- Customer journey mapping
- Custom insight schemas
Enterprise
For organizations with advanced needs
- Everything in Pro
- SSO / SAML authentication
- SCIM user provisioning
- Audit logs
- API access
- Priority support with SLA
- Unlimited team members
Frequently Asked Questions
Can I change plans later?
Yes! You can upgrade or downgrade your plan at any time. When upgrading, you'll get immediate access to new features. When downgrading, your current features remain active until the end of your billing cycle.
Is there a free trial for Pro?
Yes, Pro comes with a 14-day free trial. No credit card required to start. You can explore all Pro features before deciding to subscribe.
What happens to my data if I downgrade?
Your data is never deleted. If you exceed the limits of a lower tier, you won't be able to create new items until you're within limits, but existing data remains accessible.
Do you offer annual billing?
Yes, annual billing is available with a 20% discount. Contact us for annual pricing on Pro, or reach out for Enterprise annual agreements.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express) and can arrange invoicing for Enterprise customers.
Can I get a demo before signing up?
Absolutely! For Enterprise inquiries, we offer personalized demos. For Pro, our free tier lets you explore the product hands-on before upgrading.
Still have questions?
Get in touch