Living Personas
Personas that evolve with your understanding
Stop maintaining static PowerPoint personas that go stale the moment you save them. Build living customer models that update automatically, answer your questions, and tell you when they need attention.
Build Living PersonasMore than profiles—models
Traditional personas are snapshots. Living Personas are dynamic models that grow with every customer conversation.
Auto-Evolving Profiles
Personas update automatically as new research comes in. No more outdated PowerPoints—your customer understanding stays current.
Archetype Explosion
Break personas into dimensional variants. See how "Enterprise Sarah" differs from "Startup Sarah" across your customer dimensions.
Persona Probing
Ask your personas questions and get AI-synthesized responses based on all your research. Interview at scale without scheduling calls.
Staleness Tracking
Know when your customer knowledge is getting stale. Visual freshness indicators show which personas need attention.
Synthetic Insights
Generate hypotheses and surface blind spots. AI helps you see patterns you might have missed across your research.
Journey Stage Views
See how each persona evolves across their journey. Understand their needs at awareness, consideration, and decision stages.
Persona Probing
Interview at scale
Ask your personas anything. Get AI-synthesized responses grounded in your actual research data. It's like having instant access to all your customer conversations at once.
- Ask questions, get answers from all your research
- Identify gaps in your understanding
- Generate hypotheses for validation
- Prepare for customer interviews with context
Probe your personas
Ask questions, get synthesized insights
Synthesized Response
"Based on 47 research inputs across 12 customers, Enterprise PMs primarily evaluate tools on integration capabilities and security compliance. The biggest gap they mention is connecting research insights to their existing roadmap planning tools..."
Knowledge freshness
Know when it's time for new research
Freshness Tracking
Know what you don't know
Stale personas lead to stale products. Our freshness tracking shows you which customer segments need attention, helping you prioritize research where it matters most.
- Visual freshness indicators per persona
- Automated alerts when knowledge gets stale
- Track last research date and source count
- Identify knowledge gaps before they hurt
Needs Framework
Beyond feature requests
Understand what customers need, want, and would love. Map needs to the Kano model to prioritize what actually moves the needle—and know which features will delight vs. which are table stakes.
- Categorize needs as Basic, Performance, or Delighters
- See which features will create loyalty vs. prevent churn
- Prioritize based on customer satisfaction impact
- Track how needs evolve over time
Delighter
Unexpected value that creates loyalty. The "wow" moments.
Performance
More is better—linear satisfaction. Speed, capacity, features.
Must Have
Table stakes customers expect. If missing, they leave.
Ready to bring your personas to life?
Stop guessing what customers want. Start knowing.
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