Discovery Zone
Where customer understanding takes shape
A warm, exploratory space for importing research, extracting insights, and building personas that actually represent your customers.
Start ExploringEverything you need for discovery
From raw research to synthesized understanding, the Discovery Zone handles it all.
Import Any Research
Upload interview transcripts, survey responses, support tickets, NPS feedback, call recordings, and more. We process dozens of formats automatically.
AI-Powered Extraction
Our AI reads through your documents, identifying customer needs, pain points, behaviors, and direct quotes. No manual tagging required.
Insight Synthesis
Insights are automatically grouped and themed. See patterns emerge across documents that would take weeks to find manually.
Living Personas
Build personas that update as new research comes in. No more outdated profiles—your personas evolve with your understanding.
Persona Probing
Ask your personas questions and get AI-synthesized responses grounded in your research. Interview at scale without scheduling calls.
Knowledge Gap Detection
See where your understanding is incomplete. Visual indicators show which personas, stages, or topics need more research.
Staleness Tracking
Know when it's time for fresh research. Track how current your customer knowledge is and get alerts when insights go stale.
Jobs to Be Done
Connect insights to the jobs customers are hiring your product for. Map needs to outcomes, not just features.
Custom Schemas
Define what you want to extract. Create custom insight types that match your research framework and methodology.
Interview Preparation
Better conversations
Know what you don't know before you get on the call. ProductPeople identifies knowledge gaps and generates questions that will fill them—so every customer conversation counts.
- Auto-generated questions based on knowledge gaps
- Context from all previous research on this persona
- Identify the right customers to talk to next
- Track which questions have been answered
Suggested questions
For: Enterprise PM persona
How do you currently share research with your team?
Gap: Collaboration workflowWhat happens when a stakeholder questions a product decision?
Gap: Stakeholder alignmentHow often do you revisit past customer interviews?
Gap: Research utilization