The ProductPeople Journal

Thoughts on customer discovery, personas, and building what matters.

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Customer Discovery

Why Your Personas Are Probably Wrong

Most product teams have personas. Few have personas that actually reflect their customers. Here's why that matters—and how to fix it.

Dec 3, 2024 · 8 min read

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Personas

The Living Persona Framework

Static personas are dead personas. Here's how to build personas that evolve with your understanding.

Dec 1, 2024 · 7 min read

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AI

AI Won't Save Your Product

Building faster doesn't mean building better. Why customer understanding matters more than ever.

Nov 28, 2024 · 5 min read

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Strategy

Discovery vs Delivery: Finding Balance

How to balance exploring customer needs with shipping solutions. A framework for product teams.

Nov 21, 2024 · 6 min read

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