Industry Solution

SaaS & Technology

For B2B software, cloud services, and technology companies. Understand your users across roles, company sizes, and adoption stages.

Common saas & technology challenges we solve

Complex buyer vs user dynamics

Long sales cycles with multiple stakeholders

Onboarding and activation challenges

Churn prediction and prevention

Feature adoption across user segments

Start with dimensions designed for saas & technology. Customize as needed.

SMB, Mid-Market, Enterprise

End User, Power User, Admin, Decision Maker

Evaluating, Onboarding, Active, Churning

Novice to Expert

Common persona archetypes in saas & technology.

Internal advocate pushing for adoption

Comparing options, building business case

Uses the product every day for core workflows

Signs off on budget, needs ROI visibility

Start free with our saas & technology preset dimensions.