From research chaos to customer clarity
ProductPeople transforms scattered customer research into actionable personas and product decisions. Here's how it works.
Get Started FreeHow it works
Five steps from research overload to confident product decisions.
Import Your Research
Upload interview transcripts, survey results, support tickets, and any customer research you have. ProductPeople understands dozens of formats.
Extract Insights Automatically
Our AI reads through your documents, pulling out customer needs, pain points, behaviors, and quotes. No manual tagging required.
Build Living Personas
Synthesize insights into personas that update as you add more research. These aren't static documents—they're living representations of your customers.
Map Problems to Solutions
Move into the Solution Space to connect customer problems to your product roadmap. Track coverage across personas and journey stages.
Decide with Confidence
Make product decisions backed by synthesized customer evidence. Share personas and insights with stakeholders who need them.
Two zones for different mindsets
Exploration and execution require different environments. ProductPeople separates them so you can think clearly at every stage.
Understand your customers
Discovery Zone
A warm, exploratory space designed for customer understanding. Import research, extract insights, and build personas that actually represent your users.
Document Processing
Upload and process research documents automatically
AI Insight Extraction
Let AI pull out key insights, needs, and quotes
Persona Builder
Synthesize research into living persona profiles
Make confident decisions
Solution Space
A focused workshop for product decisions. Map customer problems to journey stages, track persona coverage, and validate that you're solving the right problems.
Problem Mapping
Connect customer problems to product opportunities
Coverage Tracking
See which personas and stages are addressed
Validation
Ensure solutions match real customer needs
Ready to understand your customers?
Start free. Import your first research document in minutes.