We believe products should be built on understanding
ProductPeople was born from a simple observation: the best products come from teams who truly understand their customers. Not personas created in a workshop and forgotten. Not assumptions dressed up as insights. Real, living understanding.
The problem we saw
Every product team talks about being “customer-centric.” Few actually are. Research gets scattered across tools. Personas get created once and forgotten. Decisions get made on gut feelings disguised as data.
We saw product managers drowning in documents but starving for clarity. We saw researchers creating beautiful synthesis that no one used. We saw founders building fast but flying blind.
And then came the AI revolution. Suddenly everyone could build 10x faster. But building the wrong thing 10x faster just means failing 10x faster.
“Your customers are not the same shape. Stop treating them like they are.”
What we built
ProductPeople is a system for turning scattered research into living customer understanding. Import your documents. Let AI extract insights. Build personas that update as you learn more.
But it's more than a research tool. It's designed around how product teams actually work. Two zones—Discovery for exploration, Solution for decisions—because clear thinking requires the right environment.
We believe the best product decisions come from confidence, not certainty. Confidence that you understand who you're building for. Confidence that you're solving real problems. Confidence to move fast without moving blind.
What we believe
Understanding over assumptions
Real customer understanding beats assumptions every time. We help you build on evidence, not guesses.
Living over static
Personas should evolve as you learn. Static documents are dead documents. Knowledge should compound.
Clarity over complexity
The best insights are simple. We help you cut through noise to see customers clearly.
Join us
Start understanding your customers today. It's free to get started.