Industry Solution

Retail & Consumer

For e-commerce, brick-and-mortar, and consumer goods companies. Understand shoppers across channels, preferences, and purchase behaviors.

Common retail & consumer challenges we solve

Omnichannel customer journey complexity

Price sensitivity across segments

Seasonal buying pattern variations

Brand loyalty vs. deal seeking behavior

Return and exchange friction

Start with dimensions designed for retail & consumer. Customize as needed.

Online, In-Store, Mobile, Social

One-time, Occasional, Loyal, VIP

Budget, Value, Premium, Luxury

Product categories of interest

Common persona archetypes in retail & consumer.

Waits for sales, compares prices

Repeat buyer, brand advocate

Values speed and ease over price

Reads reviews, compares extensively

Start free with our retail & consumer preset dimensions.