Insights Hub

The single source of customer truth

Stop hunting through Google Docs, Notion pages, and Slack threads for that one customer quote. Every insight from every source, searchable, connected, and always traceable.

Centralize Your Research
10x

faster insight discovery

100%

source traceability

0

insights lost in docs

Everything connected, nothing lost

Transform scattered research into a living knowledge base that grows smarter with every document you add.

Unified Research Hub

All your customer research in one place. Interviews, surveys, support tickets, NPS scores—everything searchable and connected.

AI-Powered Extraction

Our AI reads through documents, pulling out customer needs, pain points, behaviors, and verbatim quotes. No manual tagging required.

Source Traceability

Every insight links back to its source. Click through to see the original context and verify interpretations.

Knowledge Gap Detection

See where your understanding is thin. Identify personas, journey stages, or topics where you need more research.

Freshness Indicators

Know how current your insights are. Visual indicators show when knowledge is getting stale and needs refresh.

Smart Filtering

Filter by persona, journey stage, sentiment, recency, or custom tags. Find exactly what you need in seconds.

Knowledge Gaps

Know what you don't know

The most dangerous assumptions are the ones you don't know you're making. Our gap detection shows you exactly where your customer understanding is thin—before it costs you.

  • Coverage heatmaps across personas and stages
  • Automated gap alerts when areas need attention
  • Research recommendations based on gaps
  • Track improvement over time

Knowledge coverage

See where you need more research

Enterprise Onboarding47 insights
strong85% coverage
Startup Pricing Sensitivity23 insights
moderate62% coverage
Agency Collaboration Needs8 insights
weak31% coverage
Integration Requirements4 insights
⚠️ Critical gap18% coverage

Instant insight search

Find any insight in seconds

roadmap integration needs

"We need to see how changes affect all our customer segments, not just the loudest ones."

Enterprise PMEnterprise PM Interview2 days ago

"The biggest gap is connecting research to roadmap decisions. It's like two different worlds."

Startup FounderFounder Survey Response1 week ago

"I love that I can trace every feature decision back to actual customer feedback."

UX ResearcherUX Researcher Call3 weeks ago

Instant Search

Find any insight in seconds

Semantic search that understands what you're looking for, not just keyword matching. Find the exact customer quote you need, even when you can't remember the exact words.

  • Semantic search understands intent
  • Filter by persona, stage, sentiment, date
  • Every result links to original source
  • Export for presentations and stakeholders

Stop losing insights to the void

Every customer conversation is valuable. Make sure none of them go to waste.

Get Started Free